Compress Images for Etsy Listings

Etsy enforces a maximum file size of 1 MB per listing image. Images exceeding this limit are rejected at upload. Etsy accepts JPEG, PNG, and GIF formats. For pixel dimensions, Etsy recommends at least 2000 pixels on the shortest side for good display quality across devices, with a 5:4 aspect ratio recommended for consistent thumbnail display on search result pages.

Etsy recommends a minimum of 2000 pixels on the shortest side, with a 5:4 aspect ratio (for example, 2700 x 2160 pixels or 3000 x 2400 pixels). This ratio matches Etsy's search result thumbnails, which crop images to a 5:4 box — any content outside that ratio will be cropped and may not be visible to buyers browsing search results.

Etsy allows up to 10 photos per listing plus 1 video. Using all 10 photo slots is strongly recommended — listings with more photos convert better because buyers can inspect the product from multiple angles, check scale, see texture, and understand packaging. Each of the 10 photos must be under 1 MB.

JPEG is the best choice for most Etsy product photos. At 80–85% JPEG quality, a 2700 x 2160 px photo typically compresses to 400–800 KB — well under the 1 MB limit with good visual quality. Use PNG only for images that require a transparent background (for example, digital print previews or cut files), and be aware that PNG files are larger and may require extra compression to fit under 1 MB.

Etsy resizes and re-encodes images after upload for display at different sizes across the platform. However, Etsy's processing does not aggressively reduce file size — it primarily handles display dimensions. Uploading a compressed image yourself gives you control over the quality–file size balance. An image you pre-compressed at 85% JPEG quality will look better than one Etsy re-encodes from a lower-quality source.